Every Software has bugs. How do you market your software's user-friendliness, quality and at the same time make money out of the marketing blitz ?. Follow this technique.
Announce the following program for a long time, yes, not limited time.
|Found a bug ? Win an iPod*|
|To participate in the program, you should find a bug in our software and submit entriy-form via our bug-reporting system, that we are yet to build. Only qualifying entries are considered for the unlucky draw. The chances of winning an iPod is one in zero.|
*Terms and Conditions Apply:
1. You should not use a lens to read this terms and conditions. (Note, our font has been tested and approved to be not-readable with normal human-sight)
2. An expert panel from our developer group should agree that the reported bug is actually a bug. All decisions made by the developer group is binding and final
3. You may not report more than one bug. You will be disqualified if you have reported bugs in the past.
4. Very detailed step-by-step instructions should be filled out via our non-existent bug reporting system. The steps when followed by any person, should reproduce the bug. Also, the steps should be clear so that even a person, who does not understand the language should be able to read it
5. No other person, should have submitted this bug before. (Note, even entries that have been disqualified because of various reasons, would be considered as reported)
6. Bug should be reported within one-hour of the first sighting with screen shot at the time of the bug. Entries beyond one-hour will be disqualified
7. All bugs should first be attempted to be resolved via our state-of-the-art customer service center with the screen shot of the bug. You will be given a case-number that has to be attached to the entry-form.
8. You should wait atleast one-hour after you get the case-number to fill up the entry-form
9. You should give your email address which will ONLY be used for sending spam mails and you can not opt out of it.
10. ALL THE ABOVE CRITERIA MUST BE MET FOR THE ENTRY TO BE CONSIDERED FOR THE DRAW. ANY DISQUALIFICATION MEANS YOU MUST GIVE US AN iPod. As a customer-friendly measure, we plan on sending out self-addressed envelopes that wont be delivered without a stamp, that you MUST use to send in your iPod.